Founded in Milan in 2005 by Olivia Novem. Novem's focus has always been on craft, which was a sensibility from the 19th century. Much of modern industrial design focuses on materials and manufacturing, which risks design losing precision in handmade quality. Novem's designs are unconventional and emphatic, blending humanist sensibilities and technical expertise - qualities that also inform Olivia Novem's work as an architect. The key words for her work are: rigour and emotion, innovation and mental comfort.